CREATIVITY
EXPERTISE
Turning Complex Ideas Into Campaigns That Connect
Cervical Screening
Self-Collection Campaign
Increasing participation in life-saving screening through accessible, multi-channel campaign design.
A behaviour change campaign designed to improve access, reduce stigma, and increase participation in cervical screening.
This campaign introduced the option of self-collection for cervical screening, aiming to increase participation among under and never-screened populations.
I led the creative development of the campaign, delivering an accessible, culturally sensitive approach across multiple channels to improve awareness and uptake.
The Challenge
Increase participation in cervical screening amongst under and never-screened priority populations who face barriers to traditional screening methods, including accessibility and comfort.
The campaign needed to communicate a new screening option clearly and sensitively, while building trust and reducing stigma.
My role
Creative Lead, leading campaign strategy, concept development and visual direction.
Collaborated with internal stakeholders and external animation partners to deliver a clear, engaging and accessible campaign across digital, social, clinical and broadcast channels.
Developed a clear, empathetic campaign concept to normalise self-collection
Created animation-led content to simplify complex health messaging
Delivered a multi-channel rollout across social, web, clinics and broadcast media
Ensured accessibility through inclusive design and clear communication
Impact
89,000+ people reached via social media
3,000+ video views across campaign assets
147,000+ broadcast reach via
Health TV network100%+ increase in screening uptake in pilot regions
Strong engagement across clinical and community settings
Outcome
The campaign successfully increased awareness and participation in cervical screening, improving access to preventative healthcare for priority populations.
By combining clear messaging with accessible design, it supported meaningful behaviour change and strengthened community engagement.
Kwik Kopy National
Brand Refresh
Repositioning a national franchise brand through strategic identity and large-scale rollout.
A strategic brand refresh designed to align a national franchise network and strengthen consistency across all customer touchpoints.
I led the creative development of Kwik Kopy Australia’s national brand refresh, working closely with the Board, Head Office and franchise network.
The project focused on redefining the brand’s visual identity and ensuring consistent implementation across a large and diverse franchise system.
The Challenge
Evolve a heritage brand with nearly 40 years of recognition, while maintaining its integrity and trust across a national franchise network.
A previous full rebrand proposal had been rejected by franchisees, requiring a more considered, consultative approach to rebuild confidence and achieve alignment.
The challenge was to modernise the brand to improve visibility and longevity, while ensuring it remained practical, scalable and widely adopted across independently operated centres.
My role
Creative Lead, responsible for brand strategy, identity development and national rollout.
Worked closely with the Board, Head Office and franchisees to define brand direction, ensuring alignment and adoption across the network.
Conducted stakeholder interviews across franchise owners, staff and customer
Led in-person engagement including surveys and state-based presentations to build alignment and support adoption
Defined updated brand values and visual identity system
Developed comprehensive brand guidelines to support national consistency
Delivered rollout across print, digital and large-format environments
Supported adoption across 90+ franchise locations nationwide
The refreshed brand delivered a cohesive and modern identity that strengthened Kwik Kopy’s market presence while maintaining the trust of its franchise network.
Through a consultative approach, the project achieved strong stakeholder buy-in and successful adoption across all locations.
Health Needs
Assessment Campaign
Driving community participation to inform regional health planning.
A large-scale engagement campaign designed to capture community insights and inform future health service planning across the region.
The Health Needs Assessment (HNA) is a key initiative used to inform regional health planning and service delivery.
I led the creative development of the campaign to drive awareness and participation in the My Healthy Community survey, ensuring the campaign reached diverse audiences across the region.
The Challenge
Encourage widespread community participation in a regional survey, ensuring representation across diverse demographics, locations and priority populations.
The campaign needed to simplify complex health planning concepts into accessible messaging, while building trust and motivating people to share their experiences and perspectives.
My role
Creative Lead, leading campaign strategy, concept development and creative delivery.
Partnered with internal stakeholders to translate strategic objectives into a clear, engaging campaign that resonated with the community and supported participation goals.
Developed a community-focused campaign concept to encourage participation and inclusivity
Delivered multi-channel campaign assets across digital, social and print channels
Created accessible, audience-friendly messaging to simplify complex topics
Ensured consistent branding and messaging across all campaign touchpoints
Supported engagement across a broad regional audience
Impact
2,054 community survey responses collected
Strong participation across diverse regional communities
Increased awareness of local health priorities and services
Insights used to inform future health planning and investment
Outcome
The campaign successfully engaged the community and generated meaningful insights to inform regional health planning.
By combining clear communication with an inclusive, accessible approach, the campaign supported broad participation and strengthened connections between the organisation and the community it serves.